Early prevention work
Omer Aftab began addressing drug abuse in 1993 and participated in awareness and community-engagement interventions with the Anti-Narcotics Force.
Causes & Social Impact
Drug Abuse
Youth-led prevention supported by families and communities.
Putting young people first
His later stakeholder-engagement model placed youth at its centre while bringing parents into awareness and prevention work.
Messages that reach people
The original campaign used skits, public-service messages and brochures to communicate prevention at community level and encourage young people to participate in solutions.
Interested in making a difference?
Connect with Omer Aftab to discuss a partnership, speaking engagement or social-impact initiative.